Our belief

Don't be afraid of being different. Be afraid
of being the same as everyone else.

Better different than ordinary. The average
already takes up enough space.

What we do is just as unconventional as our name. Born on Förrlibuckstrasse, we craft brand stories – the Förrlitales – that stick. With wit, brain, and attitude. We blend strategy with creativity, design with attitude, and humour with relevance. Förrlitales is the branding studio for brands that want to stand out – and dare to be different.

Strategically sharp. Visually bold. Always with punch.
The usual? Not our thing. We create brands that stand out, surprise, and tell smart stories – with clear concepts, a hefty dose of creativity, and a pinch of madness. We don’t just get things done – we rethink, shake up, and turn them upside down.

Our recipe?
Creative minds, strategic thinkers, and doers with drive. And yes, a little rebellion slips in from time to time.

Start-up, SME or heritage brand – we build identities with brains, heart, and backbone. And sometimes, with a wink. Always following one simple credo: We don’t want to keep clients. We make them stay because they want to.

Our Skills

We start every project by doing nothing.
Except a lot of thinking.

Every project starts with questioning. We want to understand what the market is doing, where the journey should lead, where obstacles and challenges lie — but also where opportunities emerge. We ask questions. Even uncomfortable ones. We research, reflect and prefer to do so together with our clients.

#01
Branding und
Rebranding

For brands, companies, and solopreneurs with the courage to stand out.

In detail:
Brand Strategy:
Brand analysis, strategic goal setting, positioning, differentiation, attitude, brand values, brand character, Golden Circle.
Target Audience: Audience analysis, persona development for key groups, identification of motivations and pain points, customer journey mapping, employer branding.
Storytelling: Brand and audience messaging, story foundations, brand universe, communication strategies, concept development, brand tone of voice, naming, claims, copywriting.
Brand Design: Brand identity, visual design systems, campaigns, print, magazines, digital design (websites, apps), packaging, imagery.
Brand Experience: Social media, events, campaigns, landing pages, video, film, photography.

#02
Employer Branding

For companies and teams who want to stand out as employers.

In detail:
Employer Strategy:
Analysis of the existing employer brand, strategic goal setting, positioning, attitude, values, company culture, Employer Value Proposition (EVP).
Target Groups & Personas: Analysis of key target groups (future employees, talent), development of personas, identification of motivations, pain points, and the candidate journey.
Storytelling: Employer messaging, story foundations, communication strategies, tone of voice, claims, copywriting, and content ideas for all channels.
Design & Visual Identity: Visual employer branding systems, campaigns, social media content, career websites, print materials, photography, and video.
Experience: Creative campaigns, landing pages, social media activities, events, workshops, internal communication – everything that makes the employer brand tangible and attracts talent.

#03
Consulting and
Sparring

For makers, owners, and solopreneurs who want real progress.

In detail:
Consulting and sparring on equal footing – no theory-heavy fluff, just a clear focus on what matters. Together, we untangle questions, sharpen perspectives, and develop communication-strategic impulses that actually hit the mark. Whether it’s strategy, storytelling, or content structure – we listen, challenge, think along, and give feedback that truly helps move things forward.

#04
Workshops

For teams, brands/companies, and solopreneurs who want to understand and put things into practice.

In detail:
Hands-on workshops that don’t just deliver knowledge, but get you doing. In (inter)active sessions, we work on storytelling methods, content formats, and practical tools for brand communication. No endless slide decks – real exercises, immediately applicable models, and shared “aha” moments that make ideas tangible and make everyday work easier.

#05
(Social Media)
Campaigns

For brands, makers, and solopreneurs who don’t just post messages, but want them to really land.

In detail:
Campaigns that grab attention and stick in the feed. Strategic planning, creative concepts, content ideas, and practical tools for storytelling, ads, and organic posts – everything needed to use social media effectively and see real results.


Our Team

Well connected.
Never entangled.

Our team and our network
We’re not just a team – we’re a creative crew with conviction. Strategists, designers, wordsmiths and doers with a sharp eye and even sharper ideas. We don’t just think differently – we think further, challenge each other and spark new ideas.

Everyone brings something to the table: expertise, perspectives, favourite quotes and the occasional clever wordplay. What unites us? The drive to build brands that don’t just work – but truly captivate. Quirks and edges welcome.

Ego? Not our thing. We believe in collaboration, open exchange, quick thinking and that collective “what if?” moment.

We work closely, think broadly and laugh often. Because great ideas are even better in good company.

<strong>Maria Fahringer</strong>
Maria Fahringer

Founder, Creative Head & Brand Strategist

Contact
<strong>Silke Heinzelmann</strong>
Silke Heinzelmann

Storyteller & Digital Brand Specialist

Contact
<strong>Thomas Hausheer</strong>
Thomas Hausheer

Digital Solutions Architect

Contact
<strong>Joy Berg</strong>
Joy Berg

Ideation & Innovation Consultant

Contact
<strong>Hanna Horwarth</strong>
Hanna Horwarth

Brand Photographer

Contact
<strong>Silvia Fleck</strong>
Silvia Fleck

Corporate Writer & Storyteller

Contact
Maria Fahringer

Founder, Creative Head & Brand Strategist

Contact
<strong>Maria Fahringer</strong>
Silke Heinzelmann

Storyteller & Digital Brand Specialist

Contact
<strong>Silke Heinzelmann</strong>
Thomas Hausheer

Digital Solutions Architect

Contact
<strong>Thomas Hausheer</strong>
Joy Berg

Ideation & Innovation Consultant

Contact
<strong>Joy Berg</strong>
Hanna Horwarth

Brand Photographer

Contact
<strong>Hanna Horwarth</strong>
Silvia Fleck

Corporate Writer & Storyteller

Contact
<strong>Silvia Fleck</strong>


Our references

Il Pentagramma
Gartenmann Engineering
Mathias Scholl Architekt
Nina Russi
Neustark
Telion
Swiss Dental Homecare
Alpamare
Constantin Peer
Maison du vin
Candrian Hotelgruppe
Schaer Pharma
Faessler AG
ReStudios
Coffee Mafia
USZ
Make The Change
l'éventail rouge
ZhdK
Zahnarztpraxis Flor
Rolfing Balance
Hochstrasser Immobilien
KiddieLand
Ölmaa Christoph Küng
Messerschmiede Guldimann
Call me Edouard
Projekt Ensemble
etc.

Our studio


Ready to be a
change-maker?

30 minutes to gain clarity.
Whether you’re an SME, start-up, solopreneur*, or a long-standing company – it doesn’t matter
where you’re at. In an initial Teams call, we listen, ask questions, and discuss
your (early) ideas, possibilities, and goals. We think out loud together and explore if – and how –
we can support you effectively.