Rebranding Neustark – "Our today is your tomorrow."
With this new brand promise, Swiss climate tech startup Neustark charts a bold course for the future. Built on cutting-edge innovation and deep sustainability, Neustark captures unavoidable carbon emissions and stores them permanently – turning today’s challenges into tomorrow’s solutions.
As the company scales rapidly, the brand needed to evolve in lockstep. The rebrand positions Neustark as a visible force in an often-invisible space. By blending technological precision with a progressive, future-facing design language, the new identity transforms complexity into clarity.
The refreshed brand voice and visual system reflect Neustark’s ambition to not just participate in the climate conversation, but to lead it. A subtle wordplay runs through the concept – pointing to both the smart use of CO? and the lasting shift toward a stronger, more sustainable future for business and planet alike.