Branding for "Zahnarztpraxis Flor" – Arrive with a Smile, Leave with a Shine.
An unexpected brand concept for a dental practice run by two sisters – individually unique, yet harmoniously united. "Zahnarztpraxis Flor" represents modern dentistry with a holistic approach. The new visual identity highlights the individual strengths of the two sisters while forming a strong, unified brand world.
The design surprises with bold colors, creating an energetic and unexpected atmosphere – far from the sterile aesthetics of traditional dental practices. A unique color palette was created for each sister, reflecting their personalities. Together, they merge into a distinctive brand presence that radiates competence, warmth, and modernity.
True to the motto: “Arrive with a smile, leave with a shine.” The redesign creates an environment that welcomes patients with a positive atmosphere and assures them they are in the best hands.