Zurich keeps moving.
Communication concept, look & feel and website for the Ensemble project.
In recent years, public perception of the Ensemble project has been shaped by discussions and legal objections surrounding the new Hardturm stadium. Our task was to remind people what they can genuinely look forward to.

Our insight: Zurich may not be London or Berlin – but in the minds of its residents, it is a global city. Lively, vibrant, rooted in tradition yet forward-looking at the same time. To keep it that way, it needs space for new ideas, for growth, for the future.

The solution: Our communication concept reveals what the Ensemble project truly represents – a long-overdue upgrade for a cool city. A proper football stadium. New, urgently needed housing. A neighbourhood full of life. 

The execution is bold and unconventional – giving people a voice and celebrating life. The stripes reference the visual language of the long-overdue construction site, while the neon blue reinforces the sense of urgency: it’s time for plans to become reality. The website is dynamic, visually striking and invites visitors on a playful journey of discovery. No bland explanations – just tangible anticipation. Small animations and videos convey the vibrancy of the future neighbourhood in District 5.

People of Zurich have their say. Politicians. Football fans. Local residents. People who are looking forward to the stadium and the new homes – and who want the project to finally get underway.